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Strategic Interactive Marketing - Welcome to Managing Change - Innovative,
market driven, interactive, multi-channel distribution strategies.
Managing Change web site provides information on
1 to 1 marketing, as per Don Peppers and Martha Rogers, mass customisation
(customization), as per B. Joseph Pine II, the use of the new interactive mediums,
business process improvement and re-engineering, and
component based development (CBD)
We take a market driving, customer focussed, process enabling approach.
Managing Change specialises in strategic business analysis. It is based in
Hampshire, England, UK under the direction of Alan Cooper
Managingchange.com ~
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