Brandtrend: 9 results found.
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WRC Research Systems, Inc. Software for Marketing and Advertising Research.
Software. BrandMap produces perceptual maps using
correspondence analysis, biplots, or mdpref maps. Choice of professional marketing researchers
worldwide for user friendly, rapid analysis and production of presentation ready biplots,
correspondence, and mdpref maps directly from highlighted Excel tables. BrandTrend is the most advanced
trend charting system available today. Provides an ideal desktop interface for viewing and analyzing trend charts.
Integrated with Survey Explorer to facilitate the analysis and processing of survey
data results via trend charts for tracking studies.
Provides for easy integration of your media, marketing and sales data on the
chart. BrandProfiler easily computes and displays actual, expected, and difference from expected
values of attributes for each brand in a set of brands. It rapidly produces presentation
ready charts of Brands by Attributes or Attributes by Brands plus annotated tables of results.
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