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Ron Cruse--Global Business Executive Leader and Entrepreneur, Cultural Competency and Awareness Expert and Speaker, Author of Lies, Bribes and Peril – Lessons for the REAL Challenges of International Business
As CEO of Logenix International (he is the founder and builder of three extraordinary successful global businesses to date), Global Business Authority Ron Cruse has been profiled in Forbes Magazine, Financial Times, and in industry magazines including Logistics Today as well as on countless television, radio and web news programs--and he continues to be involved in world headline making events. His career journey, along with the realization that the down-in-the-trenches, practical training necessary to navigate the real world of international commerce was not to be found in any college curriculum is the inspiration for his book—LIES, BRIBES, & PERIL: Lessons for the REAL Challenges of International Business. Cruse's goal in writing this book was to not only provide an insider's view to the real challenges of international business--via the lessons he learned along the way, but also to put an emphasis on the fact that an understanding of culture is elemental to real success in today’s growing global business world.
Roncruse.net ~
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