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Dave Money - Art Director
Dave Money, experienced art director. I've been 'through the line', 'integrated', call it what you like for most of my working life. Coming from a subsidiary of Kirkwoods to Yellowhammer, one of the first real London through the line shops, I went into Direct Marketing just as it was beginning to be driven by the same brand tone of voice and production values as above the line advertising, but for a lot less money! Through Wunderman and on into DP&A and then Draftfcb, I've tried to get, and keep, high standards, and been lucky enough to win the odd award including a DMA and a Caples. I've never thought a tight budget was a barrier to a good idea if you knew how to implement it. If the will is there within the agency and client team, it's possible to improve any account and do better and better work. Rather than boring them, if you can start to intrigue your target audience beyond the first few seconds, you might just get to them. But if you're in the business you know all that. It's just common sense. Hope you like the work.
Dave-money.com ~
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