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marc einhorn
marc einhorn 2060 sutter st. apt. 307 san francisco, ca 94115 meinhorn@gmail.com 617.840.5150 sept 2009 - present: freelance; pereira & o'dell, goodness mfg, secret weapon marketing, evolution bureau,...
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FABIOLA EINHORN
ACCOUNT PLANNING | DESIGN | RESEARCH | BRANDING | EXPLORING“Strategy is simply a well researched point of view”, someone once bursted out and I quickly made a scribble in my notebook. As always, I collect everything that I find insightful or funny and this saying quickly articulated what I had been struggling to describe for so long - account planning. Half Swedish, half Swiss, I was exposed early to differences in culture by my upbringing in Spain, international boarding school in Stockholm, and numerous experiences in traveling. Choosing a path in life was tricky, as all I had were scattered interests. It was not until later that I realized “scattered interests” can be a job title. So I started at Berghs School of Communications in Stockholm, which gave me a grounded feel for what communication profoundly means. I haven’t chosen to be in advertising because I love advertising: I have chosen it because I love people. Because walking down the street in the city can truly amaze me. Because it gives me a kick to find out about people’s differences, how they interact and most importantly why. And because advertising is a powerful medium of communication, which if used correctly, can make wonders in the world.
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