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Dara Ford
Dara Ford stands for timeless fashion for women of all ages. Contemporary and elegant the focus of each piece lies on wearability and longevity investment pieces that can be worn and loved season after season. Luxurious silks and wools with incredible handle and a superb soft feel are used throughout the collection. The unique drape of the fabric plays a key role in the design process and only those that immediately inspire and excite are chosen. It is essential to Dara that all women look beautiful and she consciously designs for real body shapes and not for the idealised and unattainable. All garments are offered in sizes 8 18 and are produced in London to the highest ethical standards. Feminism & femininity. At Dara Ford these two terms are inseparably linked. The collection is designed with strong independent women in mind. It is for women who want clothes that inspire them, that make them feel comfortable and confident. The collection aims to provide solutions for women who need professional looking clothes that are more than copies of traditional mens suiting. A unique feminine tailoring that is ideally suited to women and their busy lives by easily carrying over from day to night. And more than just being designed for women the clothes are also inspired by women - both past and present: artists, suffragettes, politicians, housewives, activists, mothers, sisters and many others. In this way the garments hope to create a link between the women that paved the way for todays freedoms and achievements and the contemporary women who wear them.
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