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7 Biggest Mistakes Companies Make When Going Global
Are you completely satisfied with the current performance of you company? Or, have you struggled to consistently meet your goals over time? If youre like most company owners, chances are you would like to see some level of improvement.
The way the US market is reacting to world economic developments, your best bet is to start making money and sell globally, and do it in a cost-efficient way. This way you minimize risk, diversify your efforts, and start to face reality that by 2020, 80% of your customers will be outside the US.
In some industries, the trend is even faster growing. Doesnt it raise the question of how you are going to survive and thrive in the new economy?
The following is an explanation of seven important lessons on what we believe creates global success and what can lead to failure. We are confident this will help you increase your chances of reaching your global expansion goals., Segmenting your market and positioning your company for success., Beyond A Strategy
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