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AgainstThe Grain Magazine
Publisher Malcolm Patterson (a.k.a. “Noonie”) created Against the Grain magazine out of necessity. Noonie is a 16-year master barber and owner of Noonie’s House, a thriving barbershop in Houston, Texas.
After opening the barbershop in 2002, Noonie immediately began to search for barbershop entertainment for his customers – local and national magazines including barber publications. Finding no magazines specifically focused on the profession of barbering, he started his own in 2005.
Against the Grain is a men’s lifestyle magazine for the barber industry. Noonie’s vision is to elevate the barber profession to its original highly respected position before Christ (circa 3500 B.C.).
Against the Grain is cutting-edge addressing the interests of today’s urban male and adding flavor to the barber scene. Each issue will take the reader on a behind-the-scenes journey of the barber profession.
Produced quarterly and Houston-based, its readers are discerning urban males, master barbers and those who are just getting started, barber suppliers, and even the mainstream will find the journalism off-the-cuff, bold and enlightening.
Against the Grain is available in select Houston barbershops, barber supply houses, retail stores, venues targeting urban males, and by subscription.
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