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centeratcain.com
established in 1989, center at cain in new york city delivers influential, continuity-based brand messaging. together, with over 75 years of combined experience in strategic marketing and brand imaging, the team at center has launched new brands, revived old ones and opened new markets for existing brands. by creating strong modern images designed to break clutter, center heightens brand awareness. speaking directly to market influencers and targeted market segments, center ultimately provides clients increased market share and volume sales.
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Home - Social Media Judo
Social Media Judo - Learn how one of the most successful social media companies in the world succeeds in putting social media to work with and for them. B2B or B2C, this book can lead you to success!
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What's Phat.
Run by Alexia Walker and Luntu Sishuba, What's Phat is a brand activation and popular lifestyle culture agency. We bring brands to life in people's lives through select alternative channels reflecting popular culture and lifestyle choices which resonate with target consumers. Our background is as atypical as our marketing approaches are unconventional. What's Phat first made its name in the music scene as an independent record label run by Alexia Walker that promoted house, hip hop, and kwaito and soon became a household name with the in-crowd. Luntu Sishuba was meanwhile making his mark as a hot producer on the live and tv comedy circuit. At What's Phat we know what's hot in culture and what will successfully connect brands with target consumers
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Ascendant: Home
Established in 2003, Ascendant is a UK-based Public Relations consultancy offering targeted PR campaigns both in the UK and Europe designed to meet the objectives and challenges facing organisations in today’s competitive market. The company has a range of clients in the technology and business sectors, offering them PR related services to enhance their profile with end users through a range of channels and influencers, extending the range of options in what has traditionally been a media relations industry.
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Home
Freelance copywriter, Susan Remkus, will help boost your marketing results from direct mail to email to just about anything in between.
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Lighting A Spark
AGAINST ALL ODDS PRODUCTIONS AGAINST ALL ODDS PRODUCTIONS ABOUT US Against All Odds Productions creates global media projects that combine compelling
story-telling with state-of-the-art technology. Our books, DVDs, TV shows and traveling exhibits have generated billions of media impressions. Our projects are created by hundreds of journalists representing the world’s leading magazines, newspapers and websites. AGAINST ALL ODDS PRODUCTIONS EXTRAORDINARY IMAGES OF ORDINARY EVENTS A Day in the Life of..... Our first series became the most renowned photography book series in history, with over
3 million copies in print. Each book was created by 100 of the world’s top photojournalists during a single 24-hour period. AGAINST ALL ODDS PRODUCTIONS MEDIA COVERAGE Our projects are regularly featured as magazine cover stories and on the front pages of leading newspapers. AGAINST ALL ODDS PRODUCTIONS PUTTING A HUMAN FACE ON TECHNOLOGY Next our team began producing global events that put a human face on topics ranging from medicine to microprocessors. These projects resulted in not only books but TV shows, interactive CDs, participatory web sites, and extensive worldwide publicity campaigns. AGAINST ALL ODDS PRODUCTIONS USER GENERATED CONTENT User generated content. America 24/7 invited tens of thousands of Americans to create a digital time capsule of life during a seven day period. Top picture editors reviewed more than a million photos from soccer moms along side those of Pulitzer Prize winners. The amateurs often out-shot the pros for placement in the final book which became a New York Times best-seller. The 24/7 series now has 1.4 million copies in print. AGAINST ALL ODDS PRODUCTIONS MEDIA Our projects are regularly featured on leading television news and feature shows including Oprah, Good Morning America, the Today Show and Nightline. NEW COMBO CLIP HERE AGAINST ALL ODDS PRODUCTIONS BUILDING AN EMOTIONAL CONNECTION Sponsor Case Study Purina built an emotional connection between its products and customers using our Custom Cover technology. AGAINST ALL ODDS PRODUCTIONS MASS CUSTOMIZATION AGAINST ALL ODDS PRODUCTIONS REACH AROUND THE WORLD A Nation Tells its Own Story The U.S. State Department distributed an additional 200,000 copies to school children in 50 counties (including these in Cambodia).
Now what? People want to be inspired. People want to feel empowered.
People want to feel there is hope.
The social entrepreneurial movement is one of the most extraordinary stories in human history –
yet it remains largely untold. Because the media doesn’t know how to create a sense of drama out of good news. Why isn’t this a huge story?
Grameen Bank is lending $600 million a year in micro-loans and changing the role of women in developing countries Ashoka’s 1,700 Fellows in 60 countries. have transformed the lives of millions of people in thousands of communities worldwidehas touched the lives of tens of millions The Gates Foundation is investing
$30 billion in solving global health care issues Pam and Pierre Omidyar provided $100 million to support Tufts University micro-finance efforts The raw elements all exist: LIGHTING A SPARK Changing the World, One Person at a Time. How do we get the
Media to pay attention? A Global One Week Event Embedded Journalists The Ultimate
‘Who’s Who’ List
LIGHTING A SPARK PROJECT DELIVERABLES Large-Format Book 100,000 Key Influencers TV special Traveling Exhibit Online Resources Classroom Materials Photo Shoot October 9 - 15 LIGHTING A SPARK PROJECT DELIVERABLES Large-Format Book Photo Shoot October 9 - 15 100,000 Key Influencers TV Special Traveling Exhibit Online Resources Classroom Materials Lighting A Spark will be a compelling and evocative large-format book capturing the human face of the social entrepreneur and micro-loan phenomenon. Ittamma took out her first $45 loan four years ago and used it to cultivate her family’s land. With subsequent loans, she bought banana plants and started a banana plantation, harvested and sold her bananas and earned $1,100 which she used to rebuild her house and leased additional acres. She paid off the debts and freed her family from bonded labor.
LIGHTING A SPARK SAMPLE ASSIGNMENTS Source: Unitus Using loans totaling just over $400, this family of eight went from destitute poverty to being productive landowners with a profitable and expanding business and employees. They were freed from the entrapment of bonded labor and became integral and respected members of the community in just four years. Source: Unitus LIGHTING A SPARK SAMPLE ASSIGNMENTS LIGHTING A SPARK PROJECT DELIVERABLES Large-Format Book 100,000 Key Influencers Photo Shoot October 9 - 15 TV Special Traveling Exhibit Online Resources Classroom Materials 1000 of the most influential people in the world of business, entertainment, education, government and media will each nominate 100 leaders in their field. In June, 2007 this extraordinary group of 100,000 people around the world will receive a copy of Lighting A Spark. Who are the 1000 Nominators? Jeff Bezos Larry Page Jane Goodall Pierre & Pam Omidyar Sergey Brinn Bill Drayton Gordon and Betty Moore Mohammad Yunus John Chambers Bob Annibale George Soros Klaus Schawb Andy Grove Bill & Melinda Gates Bono Jeff Skoll Peter Gabriel Robin Williams Anita Roddick Howard Schultz Jeff Skoll LIGHTING A SPARK PROJECT DELIVERABLES Large-Format Book 100,000 Key Influencers TV Special Photo Shoot October 9 - 15 Traveling Exhibit Online Resources Classroom Materials A 60 minute Lighting A Spark TV special will air in
June 2007 in conjunction with the book release. LIGHTING A SPARK PROJECT DELIVERABLES Large-Format Book 100,000 Key Influencers TV Special Traveling Exhibit Photo Shoot October 9 - 15 Online Resources Classroom Materials A framed museum quality exhibit will be unveiled at a major art installation timed to coincide with the release of the book.
A branded portable poster show, suitable for easy transport and flexible venues will be provided to each sponsor. LIGHTING A SPARK PROJECT DELIVERABLES Large-Format Book 100,000 Key Influencers TV Special Traveling Exhibit Online Resources Photo Shoot October 9 - 15 Classroom Materials A website will provide national and local online resources, enabling
visitors to find out how they can contribute time, money, and ideas.
The site will also serve as an ongoing resource for journalists. Large-Format Book 100,000 Key Influencers TV Special Traveling Exhibit Online Resources Classroom Materials LIGHTING A SPARK PROJECT DELIVERABLES Photo Shoot October 9 - 15 Lighting A Spark classroom curriculum designed to inspire and motivate students to explore the role of social entrepreneurs in their own communities will be posted on the project website.
Large-Format Book 100,000 Key Influencers TV Special Traveling Exhibit Online Resources Classroom Materials LIGHTING A SPARK PROJECT DELIVERABLES Photo Shoot October 9 - 15 LIGHTING A SPARK PREVIOUS SPONSOR TV INITIATIVES Apple Computer HP Kodak United Airlines Apple Computer Petro-Canada Who sponsors our projects? LIGHTING A SPARK PROJECT DELIVERABLES UNITED JETBLUE PALM OLYMPUS EBAY ADOBE CISCO FEDEX SONY PFIZER MOTOROLA PURINA LEXAR APPLE KODAK HILTON XEROX BANK OF AMERICA AMERICAN EXPRESS HP INTEL MERRILL LYNCH SUN MICROSYTEMS GOOGLE Category exclusivity
Corporate name and logo on the book, web site,
TV special, exhibits and all press releases
Private Edition of book for corporate distribution
and gift giving
Ability to distribute individually branded copies
using our Custom Cover technology
Use of all published Lighting A Spark photographs
in corporate publications
Extensive set of large-format museum-quality photographic prints of photographs from the book
Key executives may accompany the world’s top photographers on assignment LIGHTING A SPARK SPONSOR BENEFITS ® LIGHTING A SPARK SAMPLE SPONSOR EDITION INTRO PAGES LIGHTING A SPARK UNITED AIRLINES LIGHTING A SPARK HP LIGHTING A SPARK ABC Nightline AGAINST ALL ODDS PRODUCTIONS QUOTES “People today have the freedom, time, wealth, social mobility, and skills to address social problems in bold new ways...and a deep desire to know that their actions can make a real impact.” From the introduction of How to Change the World by David Bornstein “The Social Entrepreneur Revolution is fundamentally changing the way society organizes itself and the way we approach social problems. The movement’s leaders are doing more than giving a fish — they are teaching the world to swim.” From Ashoka, What is a Social Entrepreneur? LIGHTING A SPARK Changing the World, One Person at a Time. AGAINST ALL ODDS PRODUCTIONS
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