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Loyalty Magazine covers customer retention, cutomer loyalty programmes, rewards, affinity, CRM, gift and prepaid cards, call centre issues, direct and viral marketing, mobile and internet loyalty, customer acquisition, loyalty schemes, card schemes; call centres; direct and viral marketing, database marketing, customer relationship management, for both B2B and B2C programs. It covers all global markets and business sectors, including retail, financial services, T&E, and telecoms.
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