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Home | Oxford Communications
Brilliant strategy defines categories and creates iconic brands. Oxford’s strategic planning process builds on traditional understanding of goals, objectives, audience, positioning, competitive and SWOT analysis – then goes a giant step further with our “Truth, Turf & Energy” methodology. We’ll identify your core truths and your most viable turf in the marketplace. Then we’ll develop a comprehensive marketing matrix that activates your entire program with brand-building, market-moving, customer-compelling energy. It’s a plan.
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