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ST Home Appliances
The Group had its beginnings in 1972, with a company named Shoukat & Sons , a sole proprietor business, which was a retailer for electrical appliance at Bohar Gate, Multan. As business improved, another shop was set up at Shoukat Traders o/s Bohar Gate Multan Headed by Mahboob Ellahi in 1992 and take the Disributions of Many national and multinational companies and start the wholesale business at wide level.
Shoukat Electronics a new company was formed in Haram Gate in 1998, this area is famous for major Whole sale market for Electric business.
Shoukat & sons, Gujrat was a new company who started the production of Electric Fans by brand SHOUKAT FANS for deomestic and export markets in 2002
As business improved company started to import the small household appliances and Energy Saving Lamps in 2005 by brand ST
The name ST Meaningfully created by its founder Sh. Shoukat Ali. ST was coined from two letters S for the Sure and T for the Trust , means ST stands for Sure Trust and today ST products are truly interpretation of its name Sure Trust. The brand name has the distinction of being Pakistans very first local brand of small electric home appliance who make the courage to market the goods with their own local brand name. Otherwise before every company is taking the support of any other origins like Japan. Germany and france.
By the Grace of Almight ALLAH and co-operative dealers and our dedicated marketing team company sales stood 3rd in the whole country with the year of its launch and this is still growing.
ST always holds a strong belief in its own quality policy that ST is committed to deliver quality products and services in meeting customers satisfaction, and to always consolidate its position as the leader in quality and reliability. The reliability of the product is achieved through constant product improvement generated from R & D headed by a team of qualified engineers and highly trained technicians and better quality materials for use in the production.
ST had indeed increased the efficiency and effectiveness in operation, sales and services distinctively. With a few years only , the name ST has become synonymous with reliability and durability and the group has evolved into a well- known player in the home appliances market.
Currently, with the newly set up Factory in Industrial Estate Multan we are planning to Motorcycle Assembling Plant, and we hope that our productions would start with in 2010
Suretrust.org ~
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