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NELL Infotech will follow four concise strategies to achieve the desired growth. They will build customized versions of their standard products, providing more value for specific groups of customers.
They will develop a strong marketing infrastructure. This will be the key for them to get their products out on the market.
NELL Infotech will remain focused on small to medium size companies, the segment that has been largely ignored by the competition. Lastly, NELL Infotech will focus on follow-up technology which is more appropriate for the masses, instead of leading technology which is best suited for experts.
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