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Welcome to Olive EVC - Origins, Classification, Analytical Control, Sensory Dictionary, Nutrition, Olive Oil Usage, Recipes, Events, News, Media, Frequently Asked Questions
OLiveitup is a three-year campaign financed by the European Union, in collaboration with Italy, for the promotion of the European olive oil in India. Accomplished and produced by the Consortium of Guarantee of Quality Extra Virgin Olive Oil, this campaign provides a series of training activities and information services to disseminate correct knowledge of olive oils of European origin, in terms of their quality and healthy attributes. It includes an array of activities like workshops, training programs for stakeholders, incoming/tour program, participation in trade shows/exhibitions, tasting sessions, advertising campaigns in print, television and other media to explain the nutritional aspects of olive oil and its importance in a healthy and balanced diet. The campaign will involve participation of opinion makers/leaders from different parts of society, journalists, restaurateurs, chefs, food critics, nutritionists, buyers, importers and distributors, students, culinary schools,
hotel manager and young consumers inclined towards innovation and experimentation in cooking. This campaign will inform them about health benefits of olive oil as well as its various uses in local and daily cuisine, Mediterranean diet plans and fusion cuisine to create a growing interest among the target public/audience which is already very big.
Oliveitup.in ~
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