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Lucid - Hello
Lucid is a qualitative research company run by Jill Armstrong and Maddy Morton. We use innovative techniques and an understanding of neuroscience and NLP to get the most from people in research. Our broad experience and sharp strategic minds then enable us to go further in our analysis to give clients clear, actionable recommendations based on true customer insight. We offer groups, depths, workshops and ethnographic work and are best known for research on strategic issues, brand positioning, brand stretch, NPD and advertising. Our client list includes major brands in fmcg and media, and public sector organizations.
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