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Agency Background | Phyllis Walters
Phyllis Walters PR Agency, London, UK. Think Liz Hurley in that Versace dress was just a fluke? No. It was part of our strategy to reposition Versace globally, softening its hard-core rocker image and appealing to the new young glam. It did not happen on the crest of the celebrity wave. It was right at the start. We put French Connection on the buses, Gap and Next on the map, and took Cath Kidston global.
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