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Natural Business News
NaturalBusinessNews was born after Matt Levine read a story in the GMA Smart Brief about Proctor & Gamble's attempt to market the personality of its detergent All. In other words, he had had enough. Matt is a freelance writer, consultant and researcher. He was one of the earliest data monkeys at SPINS, the leading provider of content and consulting services to the natural products industry, trudging through MS Access databases for 7 years as the lead product expert creating a consumer products dictionary larger than he wishes to remember.
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