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IDEAL JAWA ( INDIA ) LIMITED
Once in a while, along comes a machine that gives the word 'durable' a whole new dimension.
Like the YEZDI. The tough bike that's built keeping Indian values and Indian road conditions in mind.
Manufactured to last a lifetime. At an affordable price.
YEZDI. The forever bike that offers forever value.
JAWA had established market and had brand loyalty in Southern, Western and Northern regions and till 1985-86, they were in the seller's market with the company reporting operating profits. In the said period there was an aggressive entry into the domestic market of Japanese technology backed vehicles of 100cc category which were more fuel efficient, with sophisticated design, and state-of-the-art technology. All these bikes, although made the selling of YEZDI motorcycles a difficult proposition, JAWA, however, withstood the competition and continued the production and sale of motorcycles with a niche market without losing the brand loyalty in most of the regions. This was achieved by two major features of YEZDI bikes, which are attributable to user friendly design, lower maintenance costs and attractive pricing. JAWA motorcycles are also sturdy and rugged which are particularly suitable for semi urban and rural users.
Yezdi.com ~
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