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A Product Director's Guide to Promotional Mix: : Promotional Spending in the First Three Years (PH87)
detail aids, samples, sampling, post-launch, marketing, brand, budgets, promotion, drug, detailing, detail aids, samples, sampling, speakers, journals, publications, medical education, patient education, DTC, reimbursement, pricing, competitive intelligence, pharmaceutical, promotional, promotional mix, biotech, biotechnology, in-line
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