Designing For Influence: Cataloging examples of Influence online. Designing For Influence: A website cataloging examples on the web of the 6 principles of Influence. The six principles of influence as developed by Robert B. Cialdini in his book Influence: The Psychology of Persuasion are Reciprocity, Commitment & Consistency, Social Proof, Liking, Authority and Scarcity. Designingforinfluence.com~Site InfoWhoisTrace RouteRBL Check