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Esra Ilgin
is a freelance strategic planner with a candid eye for people.She has spent the last 11 years in advertising developing marketing strategies with clients such as T-Mobile, Sony Ericsson, Visa, Procter & Gamble and many more. Her approach to strategic planning has been shaped by her belief that brands must occupy a meaningful role in people's lives and inspire conversations to be relevant in today's consumer culture.As a planner she enjoys answering brands' issues with creative ideas. Her specialties include business analysis, competitive analysis, ethnographic and qualitative consumer research, new product development, brand strategy, brand & proposition development, 360* brand planning, integrated communication planning and creative briefing. She is based in London.Her roots are in Istanbul, where East meets West, and having lived and studied in the UK and Germany she has been influenced by multiple cultures from a young age and is tri-lingual. Her natural curiosity and open-mindedness have shaped her sharp sense for people from all walks of life. Being inspired by people in the real world she loves telling visual stories through photography.
Esrailgin.com ~
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explore: hektor
hektor.net is a navigable artsite of photography, spoken word and video poetry. While viewers surf the site, hektor attempts to re-member: embody a past in the present. Floating memories, re-presented as art pieces, congeal in different patterns; from the ruins of memory, viewers re-invent the past and its meaning, piecing together a story for themselves.
Hektor.net ~
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