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Content Strategy Applied
Content Strategy Applied. A two-day conference for content strategy professionals to share skills, build knowledge, and network. Hosted by eBay and co-sponsored by Red Lorry Yellow Lorry, the event will focus on commercial case studies and practical skills workshops to build on the excellent theory that is already available. The event will be a lively mix of keynotes, case studies, workshops and round tables, and there will be plenty of time to network and have fun!
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Business Strategy
Strategy in business policy
Adapting the strategy principles or doctrine of De Jomini for the business environment, we
arrive at the following doctrine: Successful business strategies are based on the skill and the art of concentrating the
resources of the firm and deploying these at a point where the competition is both weakest and susceptible to crippling damage, without endangering one’s present
position.
Bundling, in this context, means to concentrate and coordinate the resources, to create
cohesion and focus them on the objective and, as De Jomini will later teach us, to apply
them in a concerted effort so as to give a simultaneous effort. We will use the word ‘to
bundle’ to mean this composite meaning.
This principle of a successful business strategy is the basis of this
book.
This principle did not, of course, come about by itself. It was derived from an amalgamation
of various historical views and experiences that have been gained in the course of history
Businessbelt.com ~
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