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AudienceAnswer-The measurement advantage for digital TV
AudienceAnswer, Inc. is an early stage information services company that targets the digital television market. The goal of New Era Media Research is to be the leading provider of services based on audience measurement research about digital television viewers, whether they receive content through cable, satellite, or telco TV. The company is made up of experienced management and staff who utilize innovative research techniques that integrate multiple measurement technologies derived from previous experience in media research. Target customers include digital television system operators, cable content networks, advertising agencies, and advertisers.
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