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Countering Generic and Biosimilar Threats: Near-Term and Long-Term Strategies
generics, counter-generics, generic drug, patent expiration, patent extension, lifecycle management, line extension, portfolio management, hatch-waxman, Rx-to-OTC, OTC, copycat, flanking, me-too, portfolio, switching, protect, Preserve branded drug revenues and patents against generics with product evergreening strategies, authorized generics, Counter-generics planning, patent protection, lifecycle management, product evergreening, generics defense strategies, budgets, headcounts, timelines
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