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MediaFuturist: In music, the LongTail still won't work without a head and a body: Announcing big changes at Sonific (Over & Out)
Update: Sept 10, 2008: Sonific is over, for good. Thanks for waiting. My music widget startup, Sonific, just announced that it is going offline on May 1. Below are some snippets from my announcement, all other details are on Sonific's blog, here. This obviously a tough development but we are hoping that while this door may be closing now another may open up. Sonific.com will go offline on May 1, 2008 A message by Gerd Leonhard, Co-Founder & CEO As a consequence of a the unworkable music licensing situation and the resulting lack of solid revenue modeling Sonific's founders and investors have decided to temporarily take Sonific.com and Sonific.net offline. While we are looking for other ways to realize our vision we are also open to talking to any interested party that may have use for Sonific's user base, content relationships, technologies or distribution network (please contact us anytime to find out more). Together with some other partners, we may also investigate the concept of making Sonific a paid-for service that is provided to artists, record labels and other content providers on a white-label basis. Here are some background details on our decision: 1) There are countless startups providing access to any and all music streams without any license whatsoever. However, when we approached the major record label decision makers in order to obtain licenses for some of the music in their catalogs we have routinely faced demands for very large cash advances and fixed per-stream minimum payments, pressure to give them 'free' company equity, and requirements of utterly bizarre usage restrictions. It seems that the industry's major stakeholders still prefer this turf to remain unlicensed rather than to allow real-life, workable and market-based solutions to emerge by working with new companies such as Sonific. This is not the way...
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