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Description: Data Mining and Analytics Software, Jobs, Consulting, Courses, and more; KDnuggets News, the leading newsletter on data mining and analytics.
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Kdnuggets.com
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Estimating Campaign Benefits and Modeling Lift (Overheads)
In assessing the potential of data mining based marketing campaigns one needs to estimate the payoff of applying modeling to the problem of predicting behavior of some target population. We present a methodology for initial cost/benefit analysis and pres
Top/Computers/Software/Databases/Data_Mining
http://www.kdnuggets.com/gpspubs/kdd99-est-ben-lift/index.htm
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| KDNUGGETS.COM - Site Location |
| Country/Flag |
 United States |
| City/Region/Zip Code |
Fall River, MA, 02721 |
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Meganet Communications |
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Meganet Communications |
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KDNUGGETS.COM - Domain Information |
| Domain |
KDNUGGETS.COM [ Traceroute RBL/DNSBL lookup ] |
| Registrar |
GoDaddy.com, LLC GoDaddy.com, LLC |
| Whois server |
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| Created |
13-Feb-1997 |
| Updated |
20-Nov-2021 |
| Expires |
14-Feb-2026 |
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485 days 9 hours 42 minutes |
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| Date |
Tue, 12 Apr 2011 22:18:09 GMT |
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