Description: Data Mining and Analytics Software, Jobs, Consulting, Courses, and more; KDnuggets News, the leading newsletter on data mining and analytics.
Keywords: data mining, analytics, web mining, data mining software, data mining jobs, data mining consulting, data mining courses, datamining, knowledge discovery, KDD
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Estimating Campaign Benefits and Modeling Lift (Overheads) In assessing the potential of data mining based marketing campaigns one needs to estimate the payoff of applying modeling to the problem of predicting behavior of some target population. We present a methodology for initial cost/benefit analysis and pres http://www.kdnuggets.com/gpspubs/kdd99-est-ben-lift/index.htm Top/Computers/Software/Databases/Data_Mining
