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Wallflower Events
Wallflower Events are the planning and styling company of choice for the chic and savvy client. We design and create tantalising and aspirational weddings and events that have a contemporary edge.
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Konceptae, Inc.
“In an age of abundance, appealing only
to rational, functional and logical needs is insufficient. Products need to be pleasing
to the eye and compelling to the soul.” FRAMING KONCEPTAE 96.2 percent of people will pay more for at least one type of product
that is of importance to them >> TRADING UP
FRAMING KONCEPTAE Luxury is no longer reserved for the spoiled rich. Increasingly it is the domain
of the global middle class on an ego trip — people from Indiana to India prepared
to pay a premium for the thrill of owning something that makes them feel special. Fortune Magazine, The Bussines of Luxury, September 2006 FRAMING KONCEPTAE >> THE NEW LUXURY FRAMING KONCEPTAE >> THE NEW LUXURY >> Burberry went from $397M to 5.57B from 1997 to 2007 uniquely by revamping their graphic plaid and putting greater emphasis on higher margin accessories (bringing the plaid to a wider audience) and top the range fashion. The challenge for Burberry, says Clifton, will be to “keep building the brand
and maintain a balance between cachet and accessibility.” “Women NEED underwear, but WANT lingerie.
I like to be in the want business.
The margins are better than in the need business.” ($2 Billion in annual sales)_Wexner, Founder of Victoria Secret
Source: Trading Up, Michael Silverstein and Neil Fiske
MASSTIGE = WANT FRAMING KONCEPTAE between
mass and prestige consumers have a much stronger emotional engagement with them than with other goods. Source: Trading Up, Michael Silverstein and Neil Fiske
aspirational and accessible FRAMING KONCEPTAE >> MASSTIGE ASPIRATIONAL >> ACCESSIBLE >> STRONG EMOTIONAL CONNECTION >> WANT $10, or $42 Premium pricing over conventional products of 420% UP $1, or $3.25 Premium pricing over conventional products of 325% UP ASPIRATIONAL >> ACCESSIBLE >> STRONG EMOTIONAL CONNECTION >> WANT FRAMING KONCEPTAE >> MASSTIGE 2005 BMW +4% 2005 Mini +13% 2007 Mini +16% “Companies traditionally have competed on price and quality. Today that is the entry ticket for being allowed
into the marketplace. Design is the only thing that differentiates one product from another in the marketplace” _Norio Ohga, Sony’s former chairman. A whole New Mind, Daniel H. Pink ASPIRATIONAL >> ACCESSIBLE >> STRONG EMOTIONAL CONNECTION >> WANT FRAMING KONCEPTAE >> MASSTIGE METHOD 132 products, 48 people Revenue growth 3,390% past 3 years Dishwashing soap + 22% CAGR (category average -2%) Liquid soap +68% CAGR (industry leader +13%) ASPIRATIONAL >> ACCESSIBLE >> STRONG EMOTIONAL CONNECTION >> WANT FRAMING KONCEPTAE >> MASSTIGE BRANDING INNOVATION & DESIGN QUALITY ASSURANCE DISTRIBUTION SUSTAINABILITY CURIOSITY ASPIRATIONAL INDULGENT / COOL TRUST APPROACHABLE AND ACCESSIBLE CONNECTING IDENTIFICATION A sense of shared values with the brand. A desire to get to know the brand better Feelings of EMPOWERMENT and status conferred by the brand. Sense of PRIDE Faith in the ability of the brand to perform an expected function Within reach, right price & channels A sense of shared values with the brand MASSTIGE ATTRIBUTES >> WANT Check this slide. Do we need? can we simpilify? THE NEW CONSUMER America’s middle consumers (household income $50k and above) are TRADING UP to higher levels of quality and taste. They are broadly EDUCATED and well traveled as never before. They are WILLING TO PAY +200% PREMIUMS for the kinds of well-designed, well-engineered, and well-crafted goods - often possessing the artisanal touches of traditional luxury goods-not before found in the mass middle market. This is true even for basic necessities. These goods, called “new-luxury goods” evoke and engage consumers’ emotions while feeding their aspirations for a better life. FRAMING KONCEPTAE >> MASSTIGE Introducing Konceptae KONCEPTAE creates mass-luxury aspirational products that consumers WANT. We leverage design to innovate unique experiences for today’s consumer. BRANDING INNOVATION & DESIGN QUALITY ASSURANCE DISTRIBUTION SUSTAINABILITY SALES SUPPORT MARKETING DESIGN IDENTIFICATION AND CURIOSITY ASPIRATIONAL INDULGENT / COOL TRUST APPROACHABLE AND ACCESSIBLE CONNECTING IDENTIFICATION MARKET INTELLIGENCE (Category, consumer, trends) THE MASSTIGE PLATFORM Check this slide. Do we need? can we simpilify? Masstige Attributes Layer provides fast and cheap innovation, 42% of Philips revenues are from
simplicity-led design innovation. _Marshall Rae Partners,
Design capabilities Assessment, Jan 2006 provides point of difference. +22.9% CAGR since CEO identified Design as the most critical factor for business success. “Good design is the most important way to differentiate ourselves from our competitors.” Samsung CEO Yun Jong Yong, 2004 WHY DESIGN? triggers emotions, >> 82% Market Share eliminates a frustration, Target Pharmacy +14% Growth, from 1.4 Billion, to 1.6 Billion WHY DESIGN? can start a revolution, Introduced in 2002, sold 4.4 million units in 2004 13 million in 2005 (295% sales growth YA), 46.4 million in 2006 (88/minute) 110 million by Sep 2007 _ Bloomberg.com NPD Group Inc, Port Washington NY improves intelligence. +1 million units sold in 4 months WHY DESIGN? Design is not just package design... DESIGN IDENTIFICATION AND CURIOSITY ASPIRATIONAL INDULGENT / COOL TRUST APPROACHABLE AND ACCESSIBLE CONNECTING IDENTIFICATION DESIGN = Brand Experience Design + Package Design Package Design (iPOD) Brand Experience Design (iPOD + iTunes) STRATEGY DEVELOPMENT STRATEGY DELIVERY MARKET INTELLIGENCE TOTAL BRANDING SOLUTIONS SALES SUPPORT SERVICES DISCOVER DEVELOP DELIVER Uncover “Whitspace” in the marketplace for new masstige products Create a branding solution (design+marketing) to fill in the whitespace Help deploy the product to occupy the white space MASSTIGE PLATFORM What we offer our clients What we do CHANGE THE LEAGUE YOU PLAY IN. We create iconic brands. Our current focus is on international sourcing of under-represented products for the U.S. market. If you are an international producer who wants to enter this dynamic market in a completely new way, we would like to hear from you. Please contact us at contact@konceptae.com. Please be advised that we are not looking for clients; we are seeking partners who believe in our vision and strategy. >> First Mover Advantage - Unique Masstige Platform based offering in “whitespace” with no or little existing competition >> Integrated product offering - design, marketing and sales support services to speedy and powerful market entry and growth >> Leveraging our unique strengths - access to the U.S. media, fashion & design industries etc. >> Building on organic experience of the Konceptae team - using tried and tested approaches for success
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The Aspirational Photographer
theaspirationalphotographer photographer aspirational self sandy babies puc ode bellies uncategorized wordpress read comments comment blog posts ukandu idiandong march com view suggest planet www ideas documentation plugins support themes forum entries rest entry theme road know life rss filed rsd
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